“The Simplest,Most Powerful &
Least Expensive Way To Generate A
Constant Stream Of New
Customers For Your Business…

Guaranteed Or Your Money Back!”

Quickly Learn To Double (Or Triple) Your Current Marketing Results… Without Having A Marketing Degree Or Hiring An Expensive $1000-An-Hour Marketing Consultant!

Dear Business Owner (or Soon-to-be Business Owner);

This is a story of two business owners.  We’ll call them Mary and James.

Mary and James are alike in many ways… Both are independent business owners in the same industry.  Both quit their jobs around the same time and started a business based around an acquired skill.

Before starting out, neither James nor Mary had any prior experience owning and operating their own business.

But that is where the similarity ends…

James is constantly living on the edge, wondering (and worried) where his next prospect, his next client, his next check will come from.

His lead flow is irregular… a trickle at best and when the phone rings it’s a red letter day for James.

First he gets excited and hopeful… then nervous that he’ll say the wrong thing and lose the sale – which often happens because James hasn’t taken the time to really understand what his clients want.

James doesn’t understand that “need” and “want” are two very different things.

Mary, on the other hand, has a constant, steady flow of new business coming in.  In fact, she almost has more business than she can handle and has frequently had the fortunate “problem” of needing to hire staff or contractors to help handle the business.

She gets to work with her favorite type of client and never has to haggle over price.

Conversely, James is frequently (okay, constantly) haggling over price with potential clients, just to try and land each new deal.  And because he desperately needs the business, he frequently lowers his rates, effectively putting himself “on sale” just to make the sale.

What Makes The Difference?

Two things, in particular.

First, Mary understands how to attract more and better quality prospects because she has taken the time to understand what her customers want (not simply what she thinks they need) and has created a formal marketing plan designed to communicate with them effectively.

This marketing plan generates a consistent, reliable flow of leads whenever she turns it on.

James doesn’t.  He believes he’s the expert and that he knows best what his clients need from him. He does some advertising, some of the time, but his efforts are usually haphazard and don’t generally produce a positive result.

When asked about his advertising, James says that he “advertises to get the word out” and justifies his (lack of) results by saying that he is “generating positive exposure in the marketplace.”

Second, Mary has a planned marketing budget which she has allocated throughout the entire year.  She is constantly marketing her business to qualified prospects, even during the periods when doesn’t need them… Mary would say “especially” when she doesn’t need them.

Mary knows that cultivating new leads into clients is often a process that can take several months.  She knows that marketing even when she is very busy will ensure that she is always busy, even during lean times.

James has no marketing budget so he doesn’t know what he’s spent (or planning to spend) until the end of the year.  Furthermore, his advertising is often done in “fits and spurts” and usually out of desperation.

Once Difficult, Now Easy

In our new digital book, Make My Marketing Work: How To Win Customers and Make More Money, we share with you the simple marketing ideas that will allow you to quickly and easily generate large volumes of qualified leads for your business that convert into sales at a high percentage, starting in as little as 3 days from today!

Based on time-tested marketing principles that have been used for more than a quarter of a century, our easy-to-understand language simplifies strategic marketing giving you the fundamental skills you need to grow your business.

These simple, yet effective, marketing ideas – the same ideas we’ve shared with small business owners, coaches, solopreneurs and hyper-growth businesses – will help you transform into a marketing master…

Only at a fraction of the cost of a high-priced marketing degree!

This is not a specialized program designed for one specific niche business… it is Universal information that can be applied to any business, regardless of what your specific product or service is.

How you apply what you learn will be different for each and every reader, in each and every business… because we will show you that it is your prospective customers who will actually determine your marketing strategy.

So this program will work for you if you offer any kind of service including (but not limited to):

• Personal or business coaching
• Consultant
• Massage therapy or chiropractic
• Dental
• Traditional or alternative health care
• Personal fitness training
• House painting
• Carpet cleaning
• Gardening & landscaping
• Window cleaning
• Home repair
• House cleaning
• Job recruiting & placement

Or if you sell products either via the internet or through traditional retail environments such as:

• Consumer goods
• Shoes and apparel
• Sports equipment
• Restaurant or fast food
• Books, CDs or other information products
• Health supplements
• Toys
• Music / Entertainment
• Computer equipment
• Office supplies

If you are in any of these businesses (or any of a thousand other possibilities limited only by your imagination) you, too, can benefit from the education you’ll receive in Make My Marketing Work.

Here’s What You’ll Learn

By following the steps outlined in this book – which we GUARANTEE you will be able to do by the time you are finished reading it – you will have more qualified prospects that result in more sales than you could ever hope to handle by yourself.

In Make My Marketing Work you’ll discover:

• How to create a marketing vision (p. 5) that helps you constantly and consistently implement marketing tactics that bring you closer to your goals while avoiding “big shiny object” syndrome by chasing so-called “opportunities” that take you away from your intended destination
• The #1 reason that traditional branding could be killing your marketing efforts (p. 6) and what you can do about it starting tomorrow to quickly and easily turn things around and create the killer brand you’re aiming for… while turning a profit at the same time!
• Your 3 customer types (p. 7) and how each of them affect the overall perception of your company… including the most forgotten customer type of them all (and why missing the boat on this group will have the largest impact on destroying your bottom line – unless you “right the ship” immediately)
• Why “imitation” is not only the most powerful form of flattery… but how leveraging the power of “modeling” can allow you to achieve twice the results in half the time! (p. 12)
• What the “marketing mix” and “The 4 Ps” are (p. 13) and how they fit into your business and marketing plans… not to mention the evolution of your company into a strong, profitable brand for the long term (pp. 14 – 17)
• Understand WHO and WHAT your customers so well that they’ll think you are psychically peering into their minds, knowing and understanding their thoughts, feelings and motivations even before they do! (p. 21)
• How to target your customers effectively, plucking the ripe and juicy “low hanging fruit” first, while strategically planning how you’re going to get the ripest and juiciest pieces hanging higher up in the tree (p. 23)
• Gain the inside track on your competition and take money right out of their wallets by knowing how and why they do everything they do so… that you can stay 1, 2 or even 3 steps ahead of them at any point in time… (p. 25)
• Simple ways to find out what the customers of your competition are thinking so that you can differentiate yourself from them in meaningful ways, sliding under the radar and usurping their marketing ploys with offers of your own (p. 27)
• Why the price you choose tells your customer more than you could ever know about what you think of your own company and where you fit into the marketplace (p. 29)
• What a USP is really all about and why it can become the cornerstone of your business for years to come… if done correctly.  (Do it wrong and you’ll be out of business faster than you can say “Unique Selling Proposition”) (p. 33)
• The subtle (yet powerful) differences between Features, Advantages and Benefits and how to gain added leverage from each to make your marketing message really hit home in the mind of your prospect, ensuring they have both the emotional reason and the rational details to both make and justify a purchase (p. 35)
• The 2 most important questions your customers will be asking… and which you MUST answer quickly and swiftly if you have even a hope of closing the sale at the end of the day (p. 36)
• Why your prospective customers will tell you exactly where and how you should market your product or service in order to reach them in the places they are already looking for a solution to their problem (and how marketing outside of these areas will almost always result in a loss of marketing budget)
• The crucial difference between mass-media advertising and niche-specific direct response marketing and how you can leverage one over the other to produce a higher marketing ROI than your competition (p. 40)
• The 10 elements of  a powerful, compelling advertisement and how to create an “out of the park” winning advertistement yourself every time, without having to hire a high-priced copywriter or creative designer (p. 41)
• Why public relations and leveraging the media should be at the top of the list of every business owner’s marketing checklist… and how you can stand out and become a giant among your peers by following a few simple rules (p. 43)
• How to leverage “guerrilla marketing” (lo to no cost) strategies to position yourself uniquely in the minds of your prospective audience and capture a greater market share AND a higher return on investment (p. 49)
• The essentials of internet marketing and how you can begin to immediately harness the marketing leverage of this powerful medium, regardless of whether or not you consider yourself to be “technical” or a “geek”. (Just follow a few simple rules and you’ll be strides ahead of your nearest competitor in no time flat!) (p. 51)
• Why buzz words like “social marketing” and “web 2.0” represent the new frontier in word of mouth marketing and how you can devote just 30 minutes per day to massively increase your online results! (p. 54)
• 3 simple SEO “white hat” (search engine friendly) tactics you can make to your website TODAY to improve your natural search rankings, stay in Google’s “good books” and start climbing the ladder on Google, Yahoo! and MSN. (p. 56)
• How PPC is the “new age” of direct-to-consumer advertising and how it has leveled the playing field between all business owners, big and small (now you can play against the bigger, badder competition and easily come out on top!) (p. 57)
• How to use email marketing to quickly, easily and cost-effectively reach your target market with personalized communications, driving response rates up, costs down and communicating new thoughts and ideas in record time! (p. 58)
• Why tracking critical Key Performance Indicators on a regular basis will help you stay focused, achieve more and know exactly where you are at any given point, relative to your current results and specific business goals. (p. 61)
• Marketing-specific KPIs that you must track in order to ensure that everything you do is having a positive impact on your bottom line and overall return on marketing investment. (p. 64)
• How so many business owners are slowly killing themselves by mis-measuring their return on investment (this one simple thing could mean the difference between black ink and red ink on your next annual profit and loss statement) (p. 65)
• Why tracking changes to your marketing efforts must happen in isolation (p. 67)
• How spending money on your marketing on a consistent basis throughout the year and having a pre-planned marketing budget will ensure you have a steady stream of hungry buyers flowing in to your business all year long (p. 68)
• The proprietary 3-step marketing funnel that automates your marketing efforts, putting them on auto-pilot so that you can generate more results with less effort. (p. 70)
• 3 powerful ways to add oodles of profit to your bottom line just by making a few simple changes to your current marketing and selling systems (p. 75)
• And much, much more!

Best of all, you won’t need a large staff of marketing pros, a gigantic marketing budget or any special skills, talents or abilities to create and implement your own strategic marketing plan.  Virtually everything we’ve included is simple and easy for one person to accomplish!

Our Readers Say It Best…

Save Thousands Of Dollars… Right Off The Bat!

What does it cost to learn the time-proven fundamentals of marketing strategy and how to apply them to your unique situation?

Well, you could hire an expensive marketing consultant to come in, learn your business and then put the plan together for you… and pay as much as $10,000 or more.

But so many marketing consultants today are focused on “branding” and creating an image for your company in the marketplace – yet they are woefully ignorant of how to fill up your company’s pipeline of quality leads and prospects.

And you wouldn’t have the know-how to figure it out for yourself the next time, leaving you holding the bag (and a hefty invoice) without the skills necessary to implement the plan they’ve put together for you… and you’ve got to call them back this time next year!

Or, you could hire a professional copywriter to create an advertisement, direct mail or e-mail marketing campaign for you… at several thousand dollars a pop.

And even then, there is no guarantee of success.  If you don’t have the strategy already firmly in mind, your copywriter will likely bounce around from one idea to another, unsure of what to write because you haven’t given them enough information to put together a truly compelling offer.

Even then, should you not get the results you’re looking for, there is no refund… and your $1,000, $2,000 or $5,000 (even up to $25,000) is down the toilet.

But you won’t pay thousands of dollars … or even hundreds of dollars … to get Make My Marketing Work: How to Win Customers and Make More Money delivered instantly to your electronic doorstep so you can begin learning about marketing strategy right away and developing a plan to attract all the new customers your business can handle!

That’s because the Make My Marketing Work ebook is available for just $27 USD … an amount you can easily spend in one evening for movies and popcorn for two to see the latest blockbuster Hollywood movie… and, unlike Make My Marketing Work, if you think the movie sucks, you won’t get your money back!

You get the best of our accumulated coaching experience and proven methods in strategic marketing… for about the cost of coffee at Starbucks for the next week and a half.

If you know business, you know that’s a great deal.

And, unlike marketing consultants and high-priced copywriters, we DO guarantee your success with Make My Marketing Work.

So, what are you waiting for?

In 10 days (or sooner) you could be sitting with a complete marketing education and a customized marketing strategy, your phone ringing off the hook… a mountain of business cards to sort through… your fax machine churning out pages of inquiries… and a ton of emails…

…all from qualified prospects with a burning desire to have your business help them solve their problem.

Will you be like Mary or James? To order Make My Marketing Work risk-free, click below now:

P.S. Forget paying for expensive marketing consultants and high-priced copywriters who aren’t focused on getting you clear, tangible and PROFITABLE results…

For just $27 USD you can now get the marketing education you need to take your business to the next level and guarantee yourself a steady stream of highly qualified prospects.

But only if you take action and put what you learn to use in your business.

P.P.S. You don’t have to spend tens of thousands of dollars and several years to understand the basic principles of strategic marketing.  All you need is $27 USD and a few hours to absorb and digest this powerful 80-page ebook.

Does it have all the answers? No, it doesn’t.  But it contains enough of them to help you develop your own strategic marketing plan and begin putting it to use to grow your business.

P.P.P.S.  We’re not guaranteeing “instant results”.  This is not a “get rich quick” scheme that promises you millions of dollars in your bank account overnight.  If we were promising that (or if that’s what you’re looking for) then I’d have to advise you to run for the hills.

What we are guaranteeing that you’ll get the best strategic marketing information available today for just $27 USD.  And if you apply what you learn we know you’ll see positive results in your business.

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