Do you know how to make your marketing message sizzle in the mind of your prospective customer? You will if you read and implement this short post… People are bombarded with thousands of marketing messages every minute of the day, from all angles. Making your message “stick” in their mind seems like a challenging task, ...…
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As I watched the Vancouver Canucks lose in overtime last night at my favourite local hangout — Village Taphouse in West Vancouver — I was reminded of several of the most obvious marketing tactics… that so many business owners forget to employ! First, there was the creation of desire – last night’s game was shown ...…
Integration marketing happens when two different, but complementary offers are made in succession, or when a “Unit of Marketing Value” is placed in front of an existing traffic stream. I was recently at the Radisson Hotel near SFO airport in San Francisco and I found this interesting example of integration marketing on my bed. You ...…
While most businesses are thinking about how to WIN new customers and make more money during this recessing economy, there are certain businesses that seem to be hell bent on losing customers and cultivating a terrible reputation. Case in point – Daikichi Sushi in West Vancouver. I have to say at this point that I ...…
I love seeing Integrated Marketing at work and will record and post examples on this blog when I see them. Here is one I found today while grabbing my “Triple Grande, Soy, No-Whip Mocha” from Starbucks… maybe you’ve seen this campaign at YOUR local Starbucks (not sure if it is just in my area or ...…
I am officially on a quest to learn how to use Twitter effectively… and I’m going to share everything I learn here on the Make My Marketing Work blog. Let’s talk about hash tags… Hash tags look something like this: #marketing (that’s the hash tag for marketing). When you put a hash tag on a ...…
So… I’m really good at certain things (like strategic marketing). Other things, I may not know, but I can pick them up really fast (like sports in general). But this Twitter thing? Boy, I sure am struggling to figure out how to use this most effectively! (For me and the people who follow me.) My ...…
Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.
