Which type of advertising do you suggest I use instead of Facebook and Twitter for my business which is testing/validating & verifying medical software? Paul’s Answer: For this type of very specific niche market which requires a high degree of knowledge and specific experience, I’d suggest one of two approaches… Approach #1: Direct mail with ...…
How can I quickly learn the new marketing communications forms like Twitter & Facebook? Paul’s Answer There are 2 basic ways to learn any new information and particularly communications forms. The first is to purchase a book or training program from one of the people who are already successful at using the new communications methodology ...…
Does the new digital era signify the end of publishing as we know it? Enjoy this video which I originally found on Alex Mandossian’s blog and just had to repost. (Just make sure you watch at least to the halfway point!!!) What do you think? Are you an author or publisher? I’d love to know ...…
Other than hiring sales reps or product representatives who charge a high commission or require hefty fees to represent my product, how can I get my product listed in retail stores? Paul’s Answer There are really 3 ways you can approach getting stores to list your products… The first is to make the sales calls ...…
If you’ve got a group of people who already think they know everything or who have expressed their lack of interest in what it is that you’re selling, how do you market to them effectively? Paul’s Answer The short and simple answer is: You don’t! Since there are usually sooooo many people out there who ...…
If you only have 30 minutes per day to dedicate to marketing your business online, what are the top priorities a small business owner should be paying attention to? Paul’s Answer I Actually recommend you market much more than that, but if you’re on a time constraint, here is how I would approach it, specifically ...…
Howdy! You’re probably wondering what these three very different items have in common… well, spend 5 minutes watching the video below to find out. It could mean extraordinary new things for your business! Learn more about Wishlist Member and how you can get a copy of Gary Vaynerchuk’s new book “Crush It” free if you ...…
How many marketing “touches” do you think you need to make before getting customers to respond? And just how do you go about getting people to “follow” your marketing? (This is especially important if you’re marketing online using Twitter, Facebook or any other “social” marketing tactics.) Watch this short video to find out the answers! ...…
How to Effectively Describe Your Business To effectively describe your business, what you do and how you do it, you’ll want to discuss features, as well as benefits. Watch this video to learn the most important question you must continually ask yourself in order to get through to the true benefit your product or service ...…
The key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future. I would suggest developing a customer profile that clearly details the specifics about your most common customer. Starting this process by taking out a blank sheet of paper ...…
Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.
