Comments on: Integration Marketing Example – Radisson Hotels http://www.makemymarketingwork.com/blog/integration-marketing-example-radisson-hotels/ How to Win Customers & Make More Money Sat, 08 May 2010 20:23:34 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Dabbah http://www.makemymarketingwork.com/blog/integration-marketing-example-radisson-hotels/comment-page-1/#comment-43 Dave Dabbah Thu, 05 Mar 2009 00:30:01 +0000 http://www.makemymarketingwork.com/blog/?p=37#comment-43 Actually a few years back I had the challenge of bringing 5 software products together into one new application. While the integration was in development we ran a shelf space strategy with our brands. Once the integration was complete we rolled out a new pricing model which strived to change marketers perceptions of point solutions. This was very tricky as the brands all had crossover components and similiar target markets. Have a good one, Dave Dabbah Founder DriveThirst www.drivethirst.com dave@drivethirst.com Actually a few years back I had the challenge of bringing 5 software products together into one new application. While the integration was in development we ran a shelf space strategy with our brands.

Once the integration was complete we rolled out a new pricing model which strived to change marketers perceptions of point solutions. This was very tricky as the brands all had crossover components and similiar target markets.

Have a good one,

Dave Dabbah
Founder
DriveThirst
http://www.drivethirst.com
dave@drivethirst.com

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