Integration Marketing Example – Radisson Hotels

Integration marketing happens when two different, but complementary offers are made in succession, or when a “Unit of Marketing Value” is placed in front of an existing traffic stream.

I was recently at the Radisson Hotel near SFO airport in San Francisco and I found this interesting example of integration marketing on my bed.

You may know that Radisson offers “sleep number” beds in many of their rooms.  These beds allow you to adjust the firmness to your liking.

In this case, the integration is that, as a Radisson customer, I am entitled to receive “Free home delivery, setup and removal” OR “$150 worth of accessories” on select Sleep Number beds.

Pretty cool huh?

Of course, the promotion is co-branded to reinforce that being a Radisson client has its special perks and privileges – that they are looking out for my well-being even when I am not staying at their hotel.

In fact, they want the experience of sleeping in my own bed to mimic the experience of sleeping in THEIR bed!

Integrated marketing is happening all around you — all you have to do is look for it.

Do you have any great examples of integrated marketing? If so, please leave a comment and let the Make My Marketing Work community know where to find it!

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