Effective Marketing Tips – Use Offline Marketing To Drive Traffic To Your Website

Want to get more traffic to your website using offline marketing tactics? Read and implement the ideas in this article and you’ll have increased traffic from your offline marketing efforts!

Do you, like many business owners, focus too much of your website marketing to strictly online tactics?  Getting traffic coming to your site from offline sources is not only easy, but there is very little competition, comparatively.

Implement these 3 simple techniques and you’ll see your offline to online website traffic increase quickly.

Tip 1 – Classified Ads

Well written classified ads placed in the right newspapers and magazines can generate veritable floods of traffic to your website when done correctly.  The key is to draw your prospect in with a catchy headline then immediately identify the problem you have a solution to.

With a strong call to action, simple classified ads would quickly become your primary source of online traffic!

Tip 2 – Business Card Call to Action

Take out your business card and have a look at the back of it.  If it is blank you are missing out on one of the most overlooked – yet most easily leveraged – forms of offline advertising… the back of your business card.

You should have a strong call to action for a free gift of some kind that you offer through your website.  Since your web page is a 24 hour sales person who never gets tired, when they request your free gift, be sure to make them a special offer for one of your products or services.

Tip 3 – Post flyers in public places

Local libraries, grocery stores and even your local coffee shop all probably have some kind of public space where you can post a flyer advertising your website.

The key is to stand out from the crowd and provide a compelling call-to-action that will motivate your prospect to visit your site when they return home.  To find out what works, simply look at the other flyers being posted, particularly those that have many or all of the info-slips ripped off the bottom.

Then simply model them with your own marketing message and watch the new traffic start to roll in to your website!

BONUS TIP!

In order to track your offline marketing sources, consider getting vanity domains for each of your marketing efforts.  You can then place tracking codes on each of them in order to know what is working and what isn’t.

Have more marketing questions?  Then now I would like to invite you to get your questions answered for FREE each month during our live marketing Q&A.  Ask your question today at http://www.MyMarketingQuestion.com.

From Paul Keetch – Co-Author of Make My Marketing Work

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