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Monthly Archives: September 2010

To Spend or Not To Spend… That is the Question!

In today’s tough economic climate, small business owners are facing an ever-increasing onslaught of demands on their cash. This tight cash flow management often leads to small business owners pulling back on marketing and promotional costs in an effort to protect their bottom line. As a marketing expert, many people ask me if this is ...…

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How to Write a Marketing Plan in 7 Easy Steps

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Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.


Rave Reviews for Make My Marketing Work

"Make My Marketing Work is one of the best real world, practical manuals for marketing I have ever come across.   It gives exceptional ideas on every page but also goes one step further than most by providing additional exercises and tips that allow you to develop your marketing as you go.  This is a book that can actually help you dramatically improve your marketing and therefore improve your sales and profits!   This is a book I am going to recommend to every client and entrepreneur I know."

- Martin H. Park, President, Evolve Business Group Inc.
"Make My Marketing Work is the perfect guide for busy entrepreneurs who want to take their business to higher levels of success. Paul and Alex make the overwhelming tasks of creating and implementing a marketing strategy easy by breaking them down into doable steps, each one building on the next until, before you know it, you've got a plan that's bringing more dollars in the door. I'm recommending this book to every business owner I know."

- Shela Dean, Relationship Coach, Author & Speaker
"FANTASTIC! An easy to read yet insightful book packed full of awesome tools to help dramatically grow revenues in your business."

- Michelle Fish, Founder & CEO Integra Staffing; Bankston Partners; and The Diversity Forum
"An essential read for any small business owner!"

- Dean Gagnon, President, CityMax.com
"Finally a GPS navigator that breezes us through the maze of marketing obstacles and opportunities. Make my marketing work makes MY marketing work!"

- Patrick Ellis, President, Blue Note Wine & Spirits Inc.
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