What are reasons why exclusivity is valuable? Paul’s Answer: There are several key reasons why exclusivity is valuable. First, because people naturally, for some reason or another, are drawn to things that they cannot have. Tell your kid not to listen to rock music and they’re smuggling downloads onto their iPod and you’ll never know ...…
How do you introduce yourself to a company to get them to bite rather than say no thank you? Paul’s Answer: The first thing you need to do is to figure out what it is that they really want or what is frustrating them so that you can show them immediately that you understand their ...…
Which type of advertising do you suggest I use instead of Facebook and Twitter for my business which is testing/validating & verifying medical software? Paul’s Answer: For this type of very specific niche market which requires a high degree of knowledge and specific experience, I’d suggest one of two approaches… Approach #1: Direct mail with ...…
How can I quickly learn the new marketing communications forms like Twitter & Facebook? Paul’s Answer There are 2 basic ways to learn any new information and particularly communications forms. The first is to purchase a book or training program from one of the people who are already successful at using the new communications methodology ...…
Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.
