Monthly Archives: March 2010

Is This The End of Publishing?

Does the new digital era signify the end of publishing as we know it? Enjoy this video which I originally found on Alex Mandossian’s blog and just had to repost.  (Just make sure you watch at least to the halfway point!!!) What do you think? Are you an author or publisher?  I’d love to know ...…

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How Can I Get My Product Listed In Retail Stores?

Other than hiring sales reps or product representatives who charge a high commission or require hefty fees to represent my product, how can I get my product listed in retail stores? Paul’s Answer There are really 3 ways you can approach getting stores to list your products… The first is to make the sales calls ...…

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How to Market to “Know it Alls” (And Other People Who Don’t Want What You’re Selling)

If you’ve got a group of people who already think they know everything or who have expressed their lack of interest in what it is that you’re selling, how do you market to them effectively? Paul’s Answer The short and simple answer is: You don’t! Since there are usually sooooo many people out there who ...…

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