Monthly Archives: June 2009

How to Write a Marketing Plan in 7 Easy Steps

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Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.


Rave Reviews for Make My Marketing Work

"Easy to read, easy to understand, easy to implement!  Make My Marketing Work is an essential book to add to your arsenal of business growth tools."

- Andrew Latchford, COO, Cactus Club Restaurants
"That rare marketing 'how-to' book that informs and engages without descending into pop-psychology. In the spirit of Geoffery Moore's Crossing the Chasm, "Make My Marketing Work" identifies the real, and dispatches the fluff, resulting in an insightful, holistic and highly participative manual for building a strategic, integrated, profitable marketing practice. A must read (and use) for any aspiring marketer, entrepreneur or business leader."

- Gloria Sousae, President, Max Advertising.
"Paul and Alex know marketing.  I had the privilege of working directly with these guys and saw first hand the magic they bring to marketing.  Anyone in business will benefit from the simple marketing magic shared here."

- Ken Johnston, CEO HeartSound Consulting
"If you want to ROCK your marketing here’s my suggestion: READ this book, IMPLEMENT what you learn & see the RESULTS in your business!"

- Christine Comaford, NY Times Bestselling Author of Rules For Renegades
"There are very few books as practical as this! Whether you're starting a new business or looking to grow an existing business you need to read this book. Make My Marketing Work has created a tool that is destined to become the quintessential workbook for entrepreneurial success. Not since the E-myth have I read a book this useful."

- Mark McColman, President, Kintec Footlabs Inc.