What does it mean to write effective copy? In business terms it means that enough readers take the action you want them to take, and you end up with a positive ROI. It doesn’t matter whether the copy in question is an email, opt-in page, sales letter, postcard, direct mail piece or the words on ...…
Sex in advertising is nothing new. Beautiful women (and occasionally, men) have been used to sell everything from vacuum cleaners to beer, automobiles to cologne and everything in between. Usually, these sex symbols are used in the television media or at live, in person events where the visibility of sex is on full display. But ...…
Have you ever thought ~ I mean, really THOUGHT ~ about what motivates your customer or potential customer to take action and do business with you? Chances are, it’s not what you think. 2 KINDS OF MOTIVATION When it comes to solving problems, easing fears & frustrations or resolving unfulfilled desires, there are 2 motivating ...…
Quick Response Codes, or QR for short, is a 2D barcode that is can be used to encode and pass information quickly to a scanning device. More and more, smartphone applications are using the on board camera as the scanning device, making QR codes a perfect mechanism for passing information quickly to web-enabled mobile devices. ...…
You need to run a tight ship, right? You want to get as much done as possible, without spending a fortune to do it. I get it. I’m the same way. Over the years I’ve found dozens of great tools that I use to manage various aspects of my business. And the best part is, ...…
Getting customers isn’t hard… In fact, it is quite easy… when you know what steps need to be taken. It’s a system! And the beauty of a system is that it’s a specific set of steps that, when implemented in the correct order, produce a predictable result. In business that predictable result is supposed to be ...…
In part 1 of this 3 part series on writing effective marketing copy, I shared that “attention” is the first thing you’re aiming for when writing marketing copy. That is, you want to grab the attention of your target reader and compel them to read further into your content. In this article we’ll cover the ...…
My advice to all business owners is to understand the fundamentals of good marketing, including strategy, copywriting, target audience, etc., even if they are not going to the primary implementer of these marketing activities. Why? So that they can properly evaluate the work of their staff or contractors and be sure that they are getting ...…
Every coach, author or solo-entrepreneur wants to get more leads (and eventually, more customers) through their website. One way to do this is to have a highly-targeted free offer (also known as an ethical bribe) that compels your site visitors to enter their name & email address. By submitting their information, your site visitors are ...…
Everywhere you turn online these days you see ads for Groupon.com, LivingSocial.com or one of the other big players in the “deal of the day” word. These sites have become hugely popular lately in part because consumers are demanding better deals due the economy. And, if you listen to the hype, these steeply discounted offers are ...…
Make My Marketing Work is a practical guide to creating a complete marketing plan for your business. If you need more customers, this book can help you attract them and win them over.
